Timeless values. (Special Advertising Section).(values as described by select women)

What is most essential remains meaningful, valuable, and precious to us forever. Abiding values are those truly tested by time, passed from one generation to the next, adapted to suit shifts in fashion and lifestyles, but fundamentally immutable. How we define these ideals informs every aspect of our lives, from how we work, learn, and raise our families to what we wear.

For 100 years, JCPenney has continued to build a lasting bond with our customers by understanding what they value. The clothing we offer reflects the qualities they care about most, in their communities, in their lives, and in themselves. It's all inside.

confidence

"Confidence is a powerful value because it helps make dreams realities. Once I set my mind on something, I go for it. I have no doubt it will happen. Like my dad, Steven Tyler, and my sister, Liv, I love to perform. And that takes confidence. It comes with maturity. The more I do, the more confident I become. As a kid, I didn't see many role models with figures like mine. But now I understand that beauty and ability come in all different sizes."

 
Mia Tyler 
Model, Actress, Singer 

Mia is wearing a supple black lambskin car coat by Worthington[R], $319.99, printed stretch sateen pant, $34, and lace-up black knit sweater, $34, both from St. John's Bay[R], available exclusively at JCPenney in Women's Plus sizes. Jewelry and accessories also available at JCPenney

joy