AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

POST SCRIPT: PPS.

Print Week

| September 27, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Direct mail impact is a subject close to many a printer's heart. You know the mantra: right person, right message, right creative and - last but not least - right timing. So how impressed were we when we received a postcard from the Irish Post Office? Creative was interesting, but as for the message: 'The National Direct Marketing Show is fast approaching and we'd ...

Related articles from newspapers, magazines, journals, and more
Delivering results together: DMA/Royal Mail. (UK direct marketing industry...
Magazine article from: Marketing September 24, 1998 700+ words
...business sense Royal Mail and has helped boost direct marketing's status For...Poster - and the direct-marketing sector is no...The DMA/Royal Mail awards, now...the 1998 DMA/Royal Mail Direct Marketing Awards is today...
Creativity drives direct to the top. (1996 DMA/Royal Mail Direct Marketing...
Magazine article from: Marketing Gofton, Ken February 27, 1997 700+ words
...winners of the 1996 DMA/Royal Mail Direct Marketing Awards and finds ingenuity...categories in the 1996 DMA/Royal Mail Direct Marketing Awards. And the cost...category in the DMA/Royal Mail Direct Marketing Awards, got a silver...
DIRECT BRIEFS: DMA expresses disappointment with Royal Mail.(Direct Marketing...
Magazine article from: Marketing July 18, 2002 700+ words
The Direct Marketing Association (DMA) has...expressed disappointment with Royal Mail's proposals for size...DMA's submission to Royal Mail argues that size is not...would be undermined if Royal Mail proceeds with its plans...
Opinion moves slowly in favour of DMA awards. (DMA/Royal Mail Direct Marketing...
Magazine article from: Campaign Dwek, Robert January 16, 1998 700+ words
...has won gold in the DMA/Royal Mail Direct Marketing Awards (sponsored by Campaign...tried to get more non-direct marketing people involved," he concedes...categories harks back to direct marketing's tactical roots and focuses...
The call for entries.(Royal Mail/Direct Marketing Association Awards)(Business...
Magazine article from: Marketing August 31, 2000 700+ words
The call for entries has been sent out for this year's Royal Mail/Direct Marketing Association Awards, which will be held in London in December. The awards are undergoing radical restructuring, with judges reserving...
Revamped awards prove value of DM: Changes to the rules have reinvigorated the...
Magazine article from: Marketing McElhatton, Noelle December 6, 2001 700+ words
...year's DMA Royal Mail Awards attracted...recession, the direct marketing industry is in...which the DMA Royal Mail's event has...rejuvenated DMA Royal Mail Awards are serving...argument for direct marketing for clients...
Mailing blow to DM sector. (Royal Mail's changes in business pricing; direct...
Magazine article from: Marketing Marsh, Harriet October 23, 1997 700+ words
...recognition of the debt Royal Mail owes the direct marketing industry. Eighty...revenue from the direct marketing industry when Royal Mail has failed to...distributor and the direct marketing industry. "If it [Royal Mail] is to continue...
DMA crisis reflects tensions over Royal Mail's new role.(Direct Marketing...
Magazine article from: Marketing March 25, 1999 700+ words
...representation of the Royal Mail on the DMA board...week for the Direct Marketing Association...position of a Royal Mail executive serving...has helped make direct marketing the biggest marketing...effectively with the Royal Mail on pricing and...
General/Royal Mail international. (Special Section: The British Direct...
Magazine article from: Marketing December 19, 1991 700+ words
...and reprinting had to begin after three months, starting with the English version. The book is described as a biannual direct marketing tool aimed at the European gold jewellery industry to inspire the trade to create new collections of jewellery in line...
Industry/manuf. and distrib. (Special Section: The British Direct Marketing...
Magazine article from: Marketing December 19, 1991 700+ words
...supplement (page 27). Work for Youngman's Heatbusters air conditioning hire service has featured regularly in the BDMA/Royal Mail awards. The campaign generated revenue in 1991 that was up 30% on the 1990 target. The budget was unchanged, and the strategy...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA