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| September 27, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Direct mail impact is a subject close to many a printer's heart. You know the mantra: right person, right message, right creative and - last but not least - right timing. So how impressed were we when we received a postcard from the Irish Post Office? Creative was interesting, but as for the message: 'The National Direct Marketing Show is fast approaching and we'd ...

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