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INSITE: www.bemrosebooth.com.(Brief Article)

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| September 27, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BemroseBooth has plenty to shout about having recently celebrated its second birthday after its MBO with a new website. However, the site lacks some of the dynamism that the firm must have used to make it a pounds 60m powerhouse of specialist and secure print.

That said, the site strongly mirrors the firm's rebranded blue and orange colourway, with nifty animated icons for its specialist business sectors. And it caters for the export market with four European language variants.

For ticketing information, look no further. Snippets on print work for parking and mass-transit sectors give you an idea of how many fingers BemroseBooth has in all those pies.

The occasional waffle doesn't detract from a strong pitch, although the failure to define 'niche marketplaces' or 'targeted customers' on one company-overview page is a shame.

But there are plenty of clever touches and the most enjoyable has you viewing the range of ...

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