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Sales people don't know technology, and technical people can't sell. Anna Clarke asks what can be done
Skills shortages and inadequate training have long been big sticks with which the print industry has beat itself, particularly since the advent of digital print. Criticism from both outside and inside the industry has focused on a lack of relevant training and the need to reinvent itself as a sexier industry, stressing its technological abilities and customer-oriented service.
'It's still seen as being based in the 19th century and linked to the industrial revolution,' says John Stephens, dean of printing and publishing at the London College of ...