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Profit without a price hike.(managing printing costs)
Raising prices to improve the bottom line is not always possible for printers today, says David Ross
In the good old days of high inflation, every year, printers would increase their prices - by a little more than costs - to maintain or increase profits. Today, this is not an option for most printers. Solutions to the profitability problem are not as simple as they appear, and the subject can be sensitive among print industry bosses. As one printer said: 'Why should I give away the secrets of my success for others to mimic?'
PrintWeek's Top 500 survey and the BPIF's Directions testify to the difficulty of the task. Last November's Top 500 showed that ...
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