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Creo shifts focus in B2 CTP market.(Creo UK revamps products, pricing, finance and bundling)(Brief Article)
Creo has revamped its products, pricing, finance and bundling for the B2 CTP market.
It is hoping this will allow it to penetrate this sector of the market, where it has had limited presence.
It is only now that it has come up with a proposition that it believes is suited to the bulk of the market.
'Three years ago the top 10% of B2 printers were interested in CTP, not the whole market,' said UK marketing manager Maria Machera. 'The market needs options - we needed to get pricing and our consumables strategy right.'
Creo has dropped the price of a Lotem 400 with PS/M RIP to under pounds 70,000.
A version with Brisque Entro will cost around pounds 72,000 and with Prinergy Entro pounds 81,000.
Its push into the 4pp market follows efforts earlier this year to sort out finance and consumables bundling deals.
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