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Communisis prints UK's biggest digital mailer.(Brief Article)
Communisis claims its latest campaign for Air Miles is the UK's largest ever digitally printed direct mailing.
The data-driven campaign, printed on Xerox digital presses, is giving away 500,000 British Airways flights to 80 destinations. It incorporates personalised flight and hotel offers specific to the customer's location, destination and lifestyle data.
The offer and destination featured are determined through detailed data analysis, while the images used are taken from hundreds that have been stored in an online image bank.
Communisis DM divisional sales director Gurdev Singh ...
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