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Audi has combined three of the world's top rodeo riders with a computer-generated bull in a TV commercial for its new RS 6 quattro.
Bartle Bogle Hegarty has produced an execution for the German car giant, which looks to draw a parallel between the skills of rodeo riders and the RS 6's Dynamic Ride Control system, responsible for the car's stability.
The ad is set in a dilapidated rodeo ring and begins with a wild bull crashing through the gate, trying to throw its rider off. As the ad continues, the rider gradually tames the bull, eventually bringing it to a standstill before performing a delicate dressage move.
Although a series of real bulls, both …