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Publicis has won the creative assignment on the pounds 10 million Velvet toilet tissue account in advance of what will be a major brand extension for the product.
The decision ends a four-year tenure of the account by Roose, which created a series of ads featuring a Hyacinth Bucket-type comic character.
Roose repitched for the business against Fallon and Clemmow Hornby Inge as part of efforts by its manufacturer, SCA Hygiene Products, to make Velvet a better competitor to the market leading Kimberly-Clark Andrex brand and Procter & Gamble's Charmin.
SCA said it was moving into a 'new development phase' for the brand, marked by the impending launch …