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SME plans sustained live assault for Bowie album. (International).
Sony Music Europe is focusing on a sustained promotional and live assault around Europe for David Bowie in the coming week, following the positive early chart impact of his Heathen album across the continent and in North America.
A string of live performances surrounded by radio promo and press interviews is scheduled in France, Spain and Scandinavia among other territories, while several of Bowie's live dates in some countries will be recorded for broadcast on national TV stations.
While his first album through the major got off to one of Bowie's most impressive sales starts in recent years in the UK, it also showed strength in many European markets by going Top 10, including peaking at three in France on release last week and topping the Danish chart this week.
VP Columbia Marketing Europe, Sony Music Europe Ronnie Meister says, "It is a very impressive start and successful launch for him and we are very much looking forward to keeping the album in the Top 10."
The album holds Top 10 positions in Austria, Belgium, Denmark, Germany, Norway and Sweden, while also debuting at 19 in the Netherlands and 27 in Spain. Stateside Heathen breached the upper reaches of the Billboard 200, entering the US chart at 14, while the North American success story continues as the album arrived at nine in Canada.
Meister explains that while lead-off track Slow Burn has only ...
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