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The idea of EMI attempting to become a member of Impala is delicious in its impudence. In some respects, it is an attempt at rebranding which PwC Consulting--sorry, "Monday", as it is now known--would be proud of.
But it also underlines just how much the industry is changing right now.
We have long heard of talk of ah industry in flux, but the first six months of this year have heralded some remarkable shifts. From the early spring, EMI and Universal's historic steps to withdraw from manufacturing in the UK saw all the majors pulling out of British manufacturing.
Indeed, something extraordinary is happening in the world of the majors. Last week, we witnessed the bizarre sight of Universal Music's most senior executives revolting against the conglomerate boss who they sold out to just 18 months before, Jean Marie Messier.
In turn, Bertelsmann is currently struggling to come to terms with the possible implications if Clive Calder--and this is a big if--actually does decide to proceed with his sale of Zomba.
All is not straightforward for the independents either. The most independent of UK indies, Mute, has sold out to a major this year.
And the two biggest indie ...