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UK talent in US boost as Virgin hosts Best of British campaign. (News).
The BPI-backed Best Of British campaign in conjunction with Virgin Megastores US launches on July 11 with an industry panel, gig and reception at the retailer's flagship Times Square store.
The month-long promotion will begin with a panel called London Calling, bringing together leading record company executives from both sides of the Atlantic alongside emerging and established UK artists to discuss the thorny issue of UK acts breaking the States.
Virgin Entertainment Group UK CEO Simon Wright and BPI International Committee chairman Paul Birch are among those from the UK preparing to attend the event. A live gig with a surprise special guest in the Times Square store will be open to the public.
The promotion, which will roll out at all 20 of Virgin's 20 Stateside stores, will see hundreds of UK albums--new titles and back catalogue --offered at special prices.
While customers will receive discounts on albums by the likes of David Bowie, Paul ...