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Tiny SenIsys looks voracious; buyout binge fuels $50 million sales projection.

Dallas Business Journal

| April 30, 1990 | Smith, Frank | COPYRIGHT 1988 Dallas Business Journal. (Hide copyright information)Copyright

Tiny SenIsys looks voracious

The sign outside of SenIsys' new Plano headquarters building, conspicuous for its large swath of blank space, does a good job of telling the company's story: Much of it still is unwritten.

"Waiting for a new company," SenIsys President Ron Crouse says, explaining the room for growth in both the sign and the large patches of empty office space left inside his new quarters.

Known until recently as OptoSwitch Inc., tiny SenIsys is using loads of cash from a new financier to expand, acquire and otherwise jockey its way into a major position in the crowded $2 billion market for optical sensors - electronic devices that emit light to detect motion, speed or position.

Management believes the $50 million revenue mark is just over the horizon - grand vision, perhaps, for a firm that posted just $3.2 …

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