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Mobo Awards sponsor MasterCard and broadcaster Channel 4 are upping their promotional commitment this year with an extensive billboard and fly-posting campaign in the run-up to the October 1 event.
Co-hosted by Mis-teeq's Alesha Dixon and an as-yet-unnamed US presenter, the awards show at London's Docklands Arena is set to feature a world exclusive performance of new material from Wildstar act Craig David's forthcoming album.
Polydor's Ms Dynamite and Universal Island's Sugababes have also been confirmed as part of the UK line-up for the event, while its international contingent will include Def Jam/Mercury's Ja Rule and Mercury signing Ashanti.
Mobo Awards founder and CEO Kanya King says the format of the show has slightly altered this year, with the introduction of separate ...