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Street promotion set to boost new-format Mobos ceremony. (News).

Music Week

| September 07, 2002 | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mobo Awards sponsor MasterCard and broadcaster Channel 4 are upping their promotional commitment this year with an extensive billboard and fly-posting campaign in the run-up to the October 1 event.

Co-hosted by Mis-teeq's Alesha Dixon and an as-yet-unnamed US presenter, the awards show at London's Docklands Arena is set to feature a world exclusive performance of new material from Wildstar act Craig David's forthcoming album.

Polydor's Ms Dynamite and Universal Island's Sugababes have also been confirmed as part of the UK line-up for the event, while its international contingent will include Def Jam/Mercury's Ja Rule and Mercury signing Ashanti.

Mobo Awards founder and CEO Kanya King says the format of the show has slightly altered this year, with the introduction of separate ...

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