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Virgin and Universal launch big budget Stones roll-outs. (news).

Music Week

| September 07, 2002 | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Rolling Stones' tag as the greatest rock'n'roll band in the world is to be matched this autumn by the most extensive push of their back catalogue in years.

Forty years after playing their debut gig, the veteran act are coming under the spotlight with two big-budget campaigns to back both the first retrospective covering their entire career and the appearance of 22 remastered albums.

Virgin Records is putting in place its most comprehensive plan yet for a greatest hits album, with a 12-week campaign to support 40 Licks (out September 30), while Universal is mounting its biggest catalogue promotion in years with a 50,000 [pounds sterling] campaign for a series of reissues covering the group's 1963 to 1970 work.

Virgin's marketing director Mark Terry says his company is putting in place a "roadblock" of TV promotion for 40 Licks, which will take in advertising on ITV, Channel 4 and the satellite and specialist music stations. It will launch the Sunday night before release in a high-profile slot ...

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