HMV signs up as The Sun readies music campaign. (news).

Natalie Imbruglia, Jennifer Lopez, Mis-Teeq and Scooter will be the first four acts to feature in The Sun's CD Of The Week offer, which kicks off next week as the biggest music campaign yet launched by a national tabloid.

HMV has also been confirmed as the retail partner for the promotion in which a track from each of the four acts will be included on a free weekly CD.

It is part of what is understood to be an initial six-month deal between the retail chain and The Sun, with a further six-month option on the table. However, those close to the deal suggest that, if successful, it could run for several years.

"As the UK's leading specialist retailer we are keen to support initiatives aimed at promoting music sales," says HMV Europe marketing director John Taylor. "Through its readership, The Sun is well-placed to reach out to a huge potential audience that will help generate further incremental sales both for HMV and for the record companies which take part."

Vouchers for the promotion will begin appearing in The Sun next week, running in each of the six weekday editions of the paper. The first promotion will launch on Friday, September 13 and will feature Jennifer Lopez. Readers will be required to collect four of the vouchers, which ...