AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

DIARY: Turkey of the week - Nivea Deo Compact.(marketing campaign)(Brief Article)

Campaign

| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

On the other hand, Caroline Marshall loathes the Nivea Deo Compact spot by FCB Hamburg: 'I suspect, from its appearance in Adwatch, that this brand could be heading for an IPA Effectiveness ...

Related articles from newspapers, magazines, journals, and more
Sales indicate global direction of Beiersdorf.
Magazine article from: Cosmetics International July 10, 1997 700+ words
...successful individual products were Nivea Body, Nivea Soft, Nivea Deo and Nivea Vital. The development of new products made it possible...The main growth came from Nivea Hair Care, Nivea Body and Nivea Deo, but Atrix, Gammon and Basis pH also made appreciable gains...
Nivea is key to Beiersdorf success.
Magazine article from: Cosmetics International July 25, 1994 700+ words
...new products. Examples of this are the innovative ranges of Nivea Deo and Nivea Duschmilk (shower milk) which performed extremely...in all product categories. Nivea Visage, Nivea for men, Nivea Deo and Nivea Dusche (shower) all contributed to the sales growth...
Beiersdorf increases profits as Nivea sees continued success.(Beiersdorf Group...
Magazine article from: Cosmetics International June 25, 1996 700+ words
...of mature skin. In addition, Nivea Visage, Nivea Soft, Nivea Deo and Nivea For Men also made above-average contribution to...and market shares were also achieved in the German market by Nivea Deo, Nivea Sun, Nivea Soft, Nivea Bath/Shower and Nivea Hair...
Key market focus as Beiersdorf predicts double digit results. (European...
Magazine article from: Cosmetics International March 10, 2002 700+ words
...with key areas of expansion being America and Asia, and also the European domestic market, with special emphasis on Eastern Europe. Major launches this year will be NIVEA for men in Canada, NIVEA Beaute in Russia and NIVEA Deo in the UK.
Beiersdorf beauty sales get a boost from Nivea.(Beiersdorf AG)
Magazine article from: WWD March 1, 1996 700+ words
...successful launch of the Nivea Vital facial skin care line for mature skin, Nivea Soft moisturizing oil-in-water emulsion and Nivea Deo Balsam as the locomotives of domestic growth. Moreover, older products gained momentum. Nivea Vital, for example, led...
Nivea joins the race to tap beauty products market for men.
News wire article from: PTI - The Press Trust of India Ltd. May 3, 2007 700+ words
...today to tap this growing market. Nivea, known for its women skin care products, today also launched six products for men - Nivea Deo Acqua Cool, five-in-one multi-whitening cream, multi-whitening facial foam, facial foam with cleanser, shaving...
The Nivea Celebrity Karting Challenge; A successful one night of fun, speed and...
Newspaper article from: Manila Bulletin October 1, 2004 700+ words
...who came to this event. Have fun! The list of winners in three categories are as follows: Mens Relay Challenge champion, Nivea Deo, members Tonton Gutierrez, Richard Gutierrez and Ramon Christopher and Cong. Albert Garcia; 1st runner-up Nivea Soft...
Sales of Sun Protection Cream Follow Thailand's Tourism Slump.
Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) May 12, 2003 700+ words
...the whole year." Last year, Nivea controlled about an 80 percent share in the sun protection market. It also introduced Nivea Deo Wipe, a deodorant towel, with a packet of 10 retailing for 95 baht. It will invest 60 million baht to promote the towels...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA