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CLOSE-UP: LIVE ISSUE/E-MAIL POLICY - John Tylee investigates the policies agencies have for porn in company e-mails.(Brief Article)
The unauthorised viral e-mail depicting an act of necrophilia that slipped out of Abbott Mead Vickers BBDO is a timely reminder of the potential damage the explosion in digital activity can inflict on an agency's image and reputation.
Of course, it's hard not to smirk at some of the most high-profile e-mail clangers. Like the jpeg featuring Carol Vorderman in front of a Countdown board containing the phrase 'Wank me off', which found its way to the TV presenter and the head of religious broadcasting at Yorkshire TV. Or the case of Claire Swire, whose e-mail to her boyfriend complimenting him on his sexual prowess ended up providing light relief on screens across the world.
More seriously, these incidents highlight the destructive power of this still relatively new and ubiquitous communication system. Within the ad community, however, this power often appears unrecognised and uncontrolled.
Indeed, several agency chiefs contacted by Campaign were unable to say with certainty what their policy was on e-mail use or whether one even existed.
One reason for the apparent lack of interest seems to be that the e-mail culture has become so rapidly ingrained within agencies that staffers have come to regard it as innocuous. 'You're quite likely to say ...
- Abbott Mead sells Leagas Delaney to management in 4 million pounds sterling...
- Magazine article from: Campaign Green, Harriet March 27, 1998 700+ words
The Abbott Mead Vickers Group has sold its second...Leagas Delaney in the UK -- which Abbott Mead wholly owns -- and AMV's 30 per...assets of the Leagas Delaney Group. Abbott Mead's preference shares represent 30...
- Abbott Mead applies the softly-softly approach to its allies.
- Magazine article from: Campaign Tylee, John June 23, 1995 700+ words
...a ritual that an invitation from the Abbott Mead Vickers group to join its select "club...deal is formally sealed. It is what Abbott Mead prefers to call the "final chemistry...the careful and patient approach that Abbott Mead has brought to the process of its metamorphosis...
- Will Abbott Mead and PHD be happy bedfellows? (will Abbott Mead's acquisition...
- Magazine article from: Campaign Reid, Alasdair May 31, 1996 700+ words
...league. Last week, it emerged that Abbott Mead Vickers BBDO was to take over PHD and...billings of PHD (93 million [pounds]), Abbott Mead (146 million [pounds]) and the TV...Delaney (20 million [pounds]) which Abbott Mead took on earlier this year, will be...
- Ex-O&M head set to lead Abbott Mead into Europe. (Ogilvy and Mather Worldwide...
- Magazine article from: Campaign Tylee, John December 6, 1991 700+ words
Ex-O&M head set to lead Abbott Mead into Europe Peter Warren, who gave...relationship with O&M to help to turn Abbott Mead Vickers BBDO into a major force within...will be seen as a spectacular coup for Abbott Mead, which will be looking to benefit from...
- Abbott Mead wins Evening Standard. (Abbott Mead Vickers likely to undertake...
- Magazine article from: Campaign Tylee, John August 2, 1996 700+ words
...Standard is on the brink of appointing the Abbott Mead Vickers group to handle creative work...Robertson, managing director of the Abbott Mead ad agency, said: "We have been in...However industry sources say that Abbott Mead is the only shop left in contention...
- Star AMV team still hungry for creative challenge. (Abbott Mead Vickers award...
- Magazine article from: Campaign Tylee, John July 1, 1994 700+ words
...of Peter Souter and Paul Brazier at Abbott Mead Vickers BBDO when the phone rings and...completed the haul. At any other agency but Abbott Mead this might have provoked dancing in...went on until oblivion intervened. At Abbott Mead, the result prompts no more than a...
- Abbott buys into direct marketing. (Abbott Mead Vickers)
- Magazine article from: Campaign Tylee, John September 13, 1991 700+ words
Abbott buys into direct marketing Abbott Mead Vickers BBDO has ended its three-year...Gray. In a deal signed this week, Abbott Mead has taken a minority interest in Barraclough...It follows two abortive attempts by Abbott Mead to form links with established direct...
- Frustrated creative sticks to what he knows best. (Michael Baulk, chief...
- Magazine article from: Campaign Watkins, Simon March 3, 1995 700+ words
...Michael Baulk, the chief executive of Abbott Mead Vickers BBDO, punches the air. His...declares. Baulk is not referring to the Abbott Mead coffee-bar menu. The disembodied...million [pounds] (Register-MEAL). Abbott Mead now ranks number two in the UK, up...
- OMNICOM GROUP WANTS ALL OF U.K.'S ABBOTT MEAD VICKERS: AMV AGENCY TO REMAIN...
- Magazine article from: Advertising Age Bidlake, Suzanne November 30, 1998 700+ words
...based marketing communications group Abbott Mead Vickers in a stock deal expected to...BBDO Worldwide already owns 27.7% of Abbott Mead; under the terms of the impending deal...would remain part of the BBDO network. Abbott Mead and Omnicom made a joint announcement...
- AMV snares BBDO. (Abbott Mead Vickers)
- Magazine article from: Campaign Smith, Charlotte Turner Tylee, John January 25, 1991 700+ words
Abbott Mead Vickers and BBDO are to merge. The...million billing Top 10 agency to be called Abbott Mead Vickers BBDO. Omnicom chairman Martin...Omnicom is to buy the 22.9 per cent of Abbott Mead currently held by WPP agency Scali McCabe...