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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)(Illustration)(Statistical Data Included)

Campaign

| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
Rank  Site            Agency/Media                       Adspend  Aware- 
                                                      April-June    ness 
                                                          pounds     (%) 
1     BT              AMV BBDO/Zenith Media            2,646,000      85 
2     AOL             MWO/BBJ                          8,923,000      83 
3     Vodafone        WCRS/OMD UK                      7,659,000      76 
4     Orange          Lowe/Media Planning Group       10,821,000      72 
5     First Direct    WCRS/Scope/PHD                   1,369,000      67 
6     Freeserve       M&C Saatchi/Walker Media           977,000      63 
7     Intelligent 
      Finance         Union/BLM Media                  1,944,000      37 
8=    Telewest        Saatchi & Saatchi/Media Insight  1,043,000      34 
8=    Jungle          McCann-Erickson/Info Assoc.          8,000      34 
10    Jamjar    ...

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