MEDIA: I'M A CELEBRITY GET ME OUT OF HERE - AN EXPERT'S VIEW.(Brief Article)

After a five-show binge, Marcus Brown decides I'm a Celebrity ... is fun but, ultimately, formulaic.

I admit it, this time last week I wasn't an expert. I hadn't watched any of ITV's I'm a Celebrity Get Me Out of Here. If you work in advertising and haven't heard of it you should consider a new career. But for those who have been trekking in the Outback, it's the latest reality TV show - eight celebrities swap their lavish lifestyles for meagre rations deep in the rainforest. Thanks to a bout of food poisoning from a not-so-lavish restaurant, I swapped the office for my sickbed. But undeterred, I set about becoming an expert.

Immersing myself in the …