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MEDIA: I'M A CELEBRITY GET ME OUT OF HERE - AN EXPERT'S VIEW.(Brief Article)

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| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

After a five-show binge, Marcus Brown decides I'm a Celebrity ... is fun but, ultimately, formulaic.

I admit it, this time last week I wasn't an expert. I hadn't watched any of ITV's I'm a Celebrity Get Me Out of Here. If you work in advertising and haven't heard of it you should consider a new career. But for those who have been trekking in the Outback, it's the latest reality TV show - eight celebrities swap their lavish lifestyles for meagre rations deep in the rainforest. Thanks to a bout of food poisoning from a not-so-lavish restaurant, I swapped the office for my sickbed. But undeterred, I set about becoming an expert.

Immersing myself in the programme I watched the first five hour-long editions in succession. Doing so didn't make me an expert, it made me an addict. I loved it. Ant and Dec guided us through endless moments of surreal comedy. Uri Geller sending Michael Jackson a physic birthday message on the wrong day; Rhona Cameron searching the upper echelons of Uri's pubic hair for nits; Darren Day fiddling with his be-towelled crotch in Christine Hamilton's face. Each moment defied belief.

Although addicted, watching five in a row felt like an overdose. In reality, they're scheduled at 9pm each night on ITV1. But my 'cramming' experience makes me think the show's two-week duration is right - even if Rhona the moaner is voted off first.

So while I'd watched the programme I still didn't feel an expert. What did the critics think? Before airing they panned the show. 'The definition of ...

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