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Saatchis creates animated Cookie Crisp ad.(Saatchi and Saatchi creates Cereal Partners campaign)(Brief Article)
Cereal Partners, the joint venture between Nestle and General Mills, is launching its Cookie Crisp breakfast cereal in the UK with an animated campaign through Saatchi & Saatchi.
Cookie Crisp, a combination of cookies and cereal, is an attempt to grow Cereal Partners' share of the children's sector, which makes up a third of all cereal consumption.
Following the UK launch of the product, the ad will be rolled out internationally using the same creative.
The TV campaign first airs on Saturday 7 September and features a wolf called Chip, who tries various ways to steal the cereal from children's breakfast tables. But the children are so engrossed in eating the product, they fail to notice the wolf and his attempts are always thwarted. Press advertising and promotions will support the TV work.
Saatchis created ...
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