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<a href="http://www.accessmylibrary.com/article-1G1-91131687/bt-openworld-woos-small.html" title="Facts and information about BT Openworld woos IT in small business with Proximity work.(Proximity London creates direct mail campaign)(Brief Article)">BT Openworld woos IT in small business with Proximity work.(Proximity London creates direct mail campaign)(Brief Article)</a>
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BT Openworld woos IT in small business with Proximity work.(Proximity London creates direct mail campaign)(Brief Article)
BT Openworld is backing its Business Internet Service with a high-volume direct mail campaign.
Proximity London has created the mailing, which is being sent to a target audience of more than 500,000 decision-makers in small businesses.
The creative idea behind the mailing is expressed by the line: 'Are your internet plans screwed up? We'll straighten them out for you.' The mailing is a clear bag with a screwed-up piece of paper inside which, when opened, reveals details of BT Openworld's business service.
Proximity developed the mailing ...
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