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St Luke's unveils Clarks press ads.(Brief Article)
The San Francisco Extreme Croquet Club is one of various wacky clubs featured in a new national campaign in the style press for Clarks Originals by St Luke's.
The press and postcard campaign is St Luke's first work for the Originals brand. Introducing the strapline, 'Doing our own thing', it aims to establish a link between the attitude of authentic off-the-wall club members and the wearers of Originals shoes. It aims to position the range as an independent brand for people with a sense of individuality and identity.
The ads feature real groups of people whose odd activities include membership of the Milan 'Boomi' Boomerang Club and the Croquet Club, whose members play street croquet and are forbidden to sing show tunes.
The ads support a fully interactive website, designed by Airside, which includes the history of the Originals brand and product range. The site allows like-minded people to enter their own alternative club's details.
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