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Lace appointed Nabs chairman.(Garry Lace)(Brief Article)
Garry Lace, the TBWA/London chief executive who famously paid pounds 3,500 for the ITV Digital monkey at a Nabs auction, is to be the next chairman of the industry charity.
Lace, whose two-year stint begins in October when he takes over from Carol Reay, wants to increase the financial contributions from agencies to sustain the organisation's work.
'There's a big mismatch between those using Nabs and those who fund it,' he said. 'TBWA makes a pounds 20,000 annual donation. Most of the industry spends ten times that amount each year on corporate entertainment.'
Lace's appointment comes as the charity strives to ease the strain on its welfare fund caused by the recession within the industry and to clear the pounds 300,000 deficit that it accumulated last year.
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