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BMP DDB press and posters support VW Polo television work.(Volkswagen AG campaign)(Brief Article)
Volkswagen attempts to show the toughness of its Polo marque in a new press and poster campaign depicting the car making dents in objects that would normally inflict damage to vehicles.
The campaign, which supports the manufacturer's latest TV ads from BMP DDB, shows the car's strength by using visual imagery to suggest the car's integral strength.
One poster shows a car at the kerbside, with the door open, and a lamppost wrapped around it. The other shows a dented supermarket trolley in a ...
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