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IPA to honour best creatives.(Brief Article)
The IPA is establishing a new awards scheme to honour the UK's best creatives for the first time in its 85-year history.
Sir Alan Parker, the former agency creative turned big screen director, will chair the judging panel which will make its choice from the people who have performed outstandingly in the major creative awards throughout the year.
The new awards - dubbed the Best of the Best - reflect the IPA president Bruce Haines' agenda in putting the promotion of creativity at the heart of the organisation's activity. The winners will be announced at an awards night on Wednesday 11 December.
Entry will be free for the awards, which will be open to staff working for IPA member agencies. Shortlisted people will be drawn from their success in the major awards - including Campaign, Cannes, D&AD ...
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