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REVIEW: The BTA to embark on third rebranding of the year.(British Tourist Authority )(Brief Article)

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| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The British Tourist Authority is preparing to embark on the nation's third rebranding of the year, and is setting up a group consisting of the marketing directors of each national tourist board to ...

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