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Honda hands Starcom and Naked pounds 24m task.(Starcom Motive, meda account)(Brief Article)
Honda has brought an end to its nine-year relationship with Mediahead, formerly known as CDP Media, with the appointment of Starcom Motive and Naked to share its pounds 24 million media account.
The two agencies paired up to defeat the incumbent and Walker Media in a pitch held at Honda's headquarters in Slough last week. The loss will be a major blow to the WPP and Dentsu joint venture Mediahead as Honda made up the lion's share of the agency's billings.
Starcom Motive and Naked will look after all elements of Honda's business, which ranges from cars to power tools. The former agency will handle implementational media planning and buying and the latter will handle strategic communications.
The appointment of Starcom Motive and Naked supports Honda's attempts to reposition the Honda car marque towards a younger audience.
Last year Honda split from CDP and The Leith Agency and appointed Wieden & Kennedy to handle its creative account.
Wieden & Kennedy unveiled its first work ...
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HFC Bank has consolidated its [pounds sterling]6m media planning and buying business into Starcom Motive, following a three-way pitch. HFC, which owns the Marbles and GM credit cards, previously used a roster of media agencies...
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Lego is reviewing its 4m [pounds sterling] UK media planning and buying account. Incumbent Starcom Motive has been invited to repitch.