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Labour's most senior official has called for big cuts in the party's advertising spending because the public regard political ads as a waste of money.
David Triesman, Labour's general secretary, said a fall in ad budgets was inevitable if the Government is to go ahead with plans to introduce state funding for political parties. Labour is more than pounds 10 million in the red and there is growing pressure on Tony Blair to bring in taxpayer-funding for all parties.
Triesman is backing a plan to 'sell' state grants to the electorate by cutting the pounds 20 million spending limit for each party at general elections and imposing a low limit, perhaps pounds 5,000, on political donations by individuals.
He said: 'Advertising costs a lot of money. People think it is all a ...