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Spirit Advertising has lured Alon Shoval, the creative director of The Martin Agency in the US, to be its new creative partner.
Shoval replaces Mitch Levy, a founding partner of Spirit, who left in July to become the executive creative director of Joshua.
While at The Martin Agency in Richmond, Virginia, Shoval worked across the Hanes, US Trust and Newspaper Association of America accounts. Before that the Israeli-born Shoval spent a year at Hal Riney in San Francisco at the height of the dotcom boom. In 1997 he ran the PGA Tour and SouthWestern Bell accounts at GSD&M in Texas, and between 1995 and 1997 he worked at Wells Rich Greene BDDP in New York, where he helped the agency win the Heineken account.
Before his ...