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Telegraph and John Smith's team up for press ad campaign.(Scottish Courage bitter brand)(Brief Article)
Scottish Courage brand John Smith's, the UK's top-selling bitter, is developing a press advertising campaign involving Telegraph Group readers to support its 'No Nonsense' television activity.
The Telegraph Group has won a pitch to respond to a brief from MediaVest and Steam, Scottish Courage's media and promotion agency.
The Daily Telegraph readers will be invited through newspaper, online and direct mail activity to submit journalistic comments about top televised sports events. The best four 'pundits' will see their comments on specific events such as The Ryder Cup published in half-page press ads running in the paper's Monday sports ...
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