AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
CHI wins bigger slice of Carphone account.(Clemmow Hornby Inge, Carphone Warehouse)(Brief Article)
Clemmow Hornby Inge has significantly increased its share of The Carphone Warehouse's European business after winning the estimated pounds 5 million account for three key foreign markets.
The agency will roll out its UK campaign, featuring the animated character Mowbli, in Spain, Sweden and Holland, via TV commercials and point-of-sale material.
The Carphone Warehouse currently sells more than 1,000 Mowbli toys each week and is seeking to establish the character in Europe. If the move is a success, the agency may be given the chance to promote the character in further European markets. However, the appointment will not affect Carphone's roster of European agencies, which handle the brand's print work.
The CHI partner Johnny Hornby said: 'This is our first piece of international business and we're really confident that Mowbli can be as successful in Europe as it has been in the UK.'
Of ...
- CHI creates Carphone Warehouse campaign.(Clemmow Hornby Inge's television...
- Magazine article from: Campaign Cowen, Matthew October 26, 2001 700+ words
Clemmow Hornby Inge's first television...campaign for The Carphone Warehouse. The drive, which...been bought from The Carphone Warehouse. A fantasy sequence...phones come from The Carphone Warehouse", as the screen...
- CHI's e-mail mpegs promote Carphone Warehouse's game.(Clemmow Hornby...
- Magazine article from: Campaign Cowen, Matthew August 17, 2001 700+ words
Clemmow Hornby Inge has turned to...latest campaign for Carphone Warehouse, the agency's...which support a Carphone Warehouse promotion built around...Customers who register at Carphone Warehouse stores will attempt...
- The Work: New Campaigns - UK.(Abbott Mead Vickers/BBDO Ltd.'s "Xmas Lights"...
- Magazine article from: Campaign December 1, 2006 700+ words
...manager, the Carphone Warehouse Brief: Launch...exclusively for the Carphone Warehouse Creative agency: Clemmow Hornby Inge Writer...National TV Clemmow Hornby Inge's latest work for the Carphone Warehouse is a TV spot...
- Diary: Diary's crystal ball predictions for the year ahead.(DDB to launch a...
- Magazine article from: Campaign January 12, 2007 700+ words
...months of potential buyers being deterred from acquiring Clemmow Hornby Inge because of Johnny Hornby's tactic of putting an...price-tag with every enquiry, Charles Dunstone of the Carphone Warehouse snaps up the agency for pounds 300 million and free mobiles...
- CHI in Christmas ad for Carphone.(Clemmow Hornby Inge created television...
- Magazine article from: Campaign November 15, 2002 700+ words
Clemmow Hornby Inge has unveiled...Christmas TV campaign for Carphone Warehouse, which enforces the...slogan. In the Carphone Warehouse ad, an RSPCA-style...with phones bought at Carphone Warehouse. The happier phones...
- Clemmow Hornby Inge has created a television campaign for Carphone Warehouse...
- Magazine article from: Marketing Week February 26, 2004 700+ words
...ILLUSTRATION OMITTED] Caption: Clemmow Hornby Inge has created a television campaign for Carphone Warehouse featuring Mowbli, the animated...promotional executions promoting Carphone Warehouse's latest offers. The first of...
- In London - About a shop: Clemmow Hornby is red-hot among U.K. startups ; After...
- Magazine article from: Advertising Age Wentz, Laurel July 15, 2002 700+ words
...million account to Clemmow Hornby and housed the agency...free. Since then, Carphone Warehouse's sales of about...TV campaign from Clemmow Hornby stars an animated...hasn't taken it to Carphone Warehouse for an update...
- Between the Lines: Could CHI follow Dunstone?(Clemmow Hornby Inge)(Brief...
- Magazine article from: Campaign October 13, 2006 700+ words
When Clemmow Hornby Inge launched in 2001 with the Carphone Warehouse, Charles Dunstone's account was worth pounds 10 million to the agency. These days, the business is billing upwards of pounds...
- Clemmow Hornby Inge scoops TalkTalk business.(Brief Article)
- Magazine article from: Campaign November 28, 2003 700+ words
Clemmow Hornby Inge is to take on...TalkTalk account, The Carphone Warehouse founder Charles Dunstone...with both companies, Carphone Warehouse, as our founding...literature carried in the Carphone Warehouse's 470 UK stores...
- BT adds CHI and Fallon to line-up.(British Telecommunications PLC)(advertising...
- Magazine article from: Marketing April 3, 2003 700+ words
...roster of ad agencies, adding Clemmow Hornby Inge and Fallon to work on...interest with Sainsbury's and Carphone Warehouse, which are reportedly linking...in the residential market. Clemmow Hornby Inge handles Carphone, while...
