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New legal contract rubber-stamped by trade organisations.(Brief Article)

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| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Agencies and clients have agreed a new standard contract aimed at avoiding costly and unnecessary legal wrangles if relationships go sour.

The updated guidelines not only allow agencies to protect their rights and limit their liability for insurance purposes, but provide clear advice to clients on what they should do to keep control of copyrighted material.

They replace an earlier version published in 1998 and have the backing of the IPA and ISBA.

The other major signatory is the Chartered Institute of Purchasing and Supply, acknowledging the increasing role of purchasing managers in agency selection decisions.

Brinsley Dresden, a partner at the law firm Lewis Silkin, who drew up the contract, said: 'With so much instability in the market at the moment as clients look for cheaper deals, it's ...

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