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Remington recruits Spirit for European Big Shot campaign.(Brief Article)
Remington, the appliance giant made famous by its long-running advertising campaign starring Victor Kiam, has appointed Spirit to spearhead an ad drive to promote its Big Shot hairdryer.
The agency is creating a Europe-wide campaign for the company, which manufactures haircare products and shaving electricals. However, the agency appointment does not affect the incumbent, Grey Worldwide, which continues to handle Remington business. The network was awarded the dollars 15 million worldwide account in July 1993.
Spirit's appointment was overseen by Richard Rietjens, the UK marketing director and ex-Philip's marketer. After an initial burst, the agency is expecting to be called on for a further project for Remington next year.
Ron Krassin, Remington's head ...
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