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Orange rethinks as Lowe resigns.(Brief Article)
Lowe has resigned its pounds 43 million Orange business after struggling to meet the company's demand for cut-through advertising and having lost senior managers who were key to the account.
The telecoms giant is currently hunting for a new creative shop after Lowe conceded that it was not providing the continuity necessary for a successful relationship.
Chris Thomas, the Lowe chief executive, said: 'There was only one honourable thing we could do which was right for our clients and right for the agency.'
The final straw came with the resignation last week of Sarah Gold, the board account director with day-to-day responsibility for Orange. She is to join Clemmow Hornby Inge where she will have an equity stake.
Charles Inge, the former Lowe executive creative director and currently a partner of CHI, was one of the team which successfully scooped the business for Lowe two years ago. The others were Gold, Paul Hammersley, now the chief executive of Lowe in New York, ...
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