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Telewest in talks with agencies about pounds 6m ad business.(Brief Article)
Telewest, the cable company, is talking to agencies about its pounds 6 million creative and direct marketing accounts.
The cable operator claimed it had no plans to change its relationship with Saatchi & Saatchi, which creates the bulk of Telewest's advertising, but confirmed it was reviewing the way it works with agencies.
Telewest, which this week announced plans for further job cuts and a restructure of its operations, currently spends pounds 6 million on advertising.
Its also uses agencies including Carlson, DraftWorldwide London and Heresy to handle its below-the-line and digital activity.
Agency sources said Telewest was touring agencies to get a view of the market before calling a review.
A Telewest spokeswoman said: 'We are still working with Saatchis and have no plans to change this. Basically, we are ...
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