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TV adspend increases for six months in a row.(Brief Article)
TV stations are set for their sixth consecutive month of year-on-year increases in advertising revenue, with total TV spend in October expected to be up 11 per cent.
The news coincides with increased levels of TV viewing and means that, although some stations are still suffering, total TV inflation is less problematic than it was during the summer months when demand outstripped supply.
However, the Merrill Lynch analyst Neil Blackley has this week predicted a decline for December and that ITV's ad revenue would grow by just 0.5 per cent in 2003.
David Fletcher, the head of research at Mediaedge:cia, said: 'Different bits of the economy are working in different ways. Although cars and telecom companies are spending, the FMCG and retail sectors are still volatile.'
Estimates for October's performance vary, although the total TV market is expected to be worth more than pounds 318 million. ...
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