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Mother takes on Comic Relief fundraising drive.(Brief Article)
Comic Relief, the charity famous for getting the nation to put on plastic red noses, has asked Mother to handle its advertising business as it prepares for its next fundraising Red Nose Day event.
The agency will work alongside the charity, fronted by British personalities including Lenny Henry and Davina McCall, for the next of its annual fundraisers, due to take place in March next year.
The agency was involved with Comic Relief activity earlier in the year when it attempted to give the knitted ITV Digital Monkey mascot, which was created for the failed platform by Mother, to the charity to avoid a lengthy custody battle between itself and the platform's administrators, Deloitte & Touche, over the rights to the toy.
Although these plans were immediately scotched by Deloitte, there is still some hope the deal might be allowed to go through.
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