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Trying to keep ahead of rapidly expanding Starbucks Coffee Japan, Doutor Coffee has signed on soba (buckwheat noodle) restaurant operator Kojimaya to open a self-service Doutor Coffee Shop in Nagaoka, Niigata Prefecture. The shop is taking up residence inside a Daiei supermarket.
Although Doutor Coffee has more than 800 shops including franchise outlets, until now Niigata Prefecture has been home to only five and surrounding prefectures are similarly …