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COMMENT: Outperforming in an inhospitable climate.(printing industry)(Brief Article)

Print Week

| September 06, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In a week when a company like Heidelberg revises its performance forecasts downwards, it would be tempting for the rest of us to chuck in the towel and get out of print for good.

But there is still a great deal of money to be made in print. No, I'm not delusional, I have actually seen proof this very week in the shape of the entries for the per-formance categories of the PrintWeek Awards. Amazingly, in what has been one of the toughest years in recent history, we've seen our entries in these categories increase.

I can't bring you a bomb-proof formula for running a profitable print business - if I had one I'd be putting it into practice myself and earning a lot more than I am right now. But I can impart some of the common characteristics to be found among the companies that made it to the shortlist in the hope that you find them inspirational and/or useful.

Almost all of these businesses focused on customers who paid their bills on time (there are some apparently). Indeed many of them cited the shedding of ...

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