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Blackburn-based media games specialist Europrint has produced the first batch of 6.5m pop-up cards for Associated Newspapers.
The Pop-Up Lucky 3 cards are part of the Daily Mail's and Mail on Sunday's latest game promotion, which will also be managed by Europrint.
Europrint sales director Andrew Gray said: 'We came up with the idea and design. We also manage the day-to-day running of the promotion and the claims.'
Gray said the pop-up cards were web printed before being ...