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Focus on safety: in 2002, home safety products are poised to grow between 3 percent and 5 percent.(Home safety and security systems)(Brief Article)
Three major factors are fueling this growth:
1. More than ever, a growing concern for home safety and security is prompting consumers to learn more about issues affecting their homes.
2. A healthy new construction/remodeling market that has weathered a slow economy. Research illustrates that when worries about the economy become a concern, people tend to stay "closer to home" and focus upon improving and protecting their home environments.
3. New and relevant products that help make home safety easier to understand and to install. The only manufacturers that will thrive will be the ones that have a multi-year strategic plan that lays out a path for the development and launch of innovative products that help make staying safe, simple.
Understanding Your Customer
BRK Brands, Inc., the maker of the First …
