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Fast Poll.(Alfa Romeo's Brera)(Brief Article)(Statistical Data Included)
Readers decry Alfa Romeo's decision to kill the Brera, but maybe Lutz can help
Chances are Alfa Romeo wouldn't have sent the Brera across the pond, anyway. I do love the design, but if we couldn't have it, I don't want them to have it, either.
Brad Richtsmeier, via e-mail
Once again the bean counters have shown that they hold the ultimate power, while the market suffers the loss of another potential great. Does GM own Alfa Romeo?
Bob Schumaker, via e-mail
Who's running these companies? Here's a novel idea: Actually build a great car that everyone is begging to spend thousands of dollars for and make a profit. But noooo. Just keep building the watered-down junk that nobody wants and then wonder why the company is failing. Sigh.
Andy Kerr, via e-mail ...
- Brera foxy... MOTORING ALFA ROMEO'S LATEST COUP- IS SO ACHINGLY BEAUTIFUL, EVEN...
- Newspaper article from: The Mail on Sunday (London, England) November 6, 2005 700+ words
...t do justice to the Brera Coupe, the gorgeous new creation from Alfa Romeo. You really have to...From a distance the Brera's 30-spoke alloys...old spiritual ties to Alfa Romeo, being home to a private...But the astounding Brera makes it clear that the...
- Profiles of new-model development.(Supplement)(ALFA ROMEO 157/Brera)(Aston...
- Magazine article from: Automotive News Europe November 1, 2004 700+ words
ALFA ROMEO 157/Brera Code-name: 939 Launch: 157...157 Sportwagon, November 2005; Brera coupe, December 2005; Brera spider, first half 2006 Project...Carlo Mario Fugazza Platform: Alfa Romeo Premium Platform Design: Italdesign...
- Alfa's Brera is a passion-thriller; ROAD TEST Alfa Romeo Brera coupe.(Features)
- Newspaper article from: Coventry Evening Telegraph (England) April 7, 2006 700+ words
...By Robin Roberts ALFA Romeo is going back to...success with the new Brera sports coupe. The...from tomorrow, the Brera is based on a concept...and developed by Alfa Romeo's Centro Stile...the back seats. Alfa Romeo is desperately trying...reputation and the Brera ...
- Alfa Romeo appoints Krow for Brera launch.(Brief Article)
- Magazine article from: Marketing Week February 9, 2006 700+ words
...chosen to handle the launch of the Alfa Romeo Brera. It is understood the agency...April. United, which remains Alfa Romeo's retained pan-European agency...way pitch in Italy last week. Alfa Romeo appointed Nicholas Bernard as...
- New Campaign: Alfa Romeo Brera.(Alfa Romeo S.p.A.)(Brief article)
- Magazine article from: Marketing Week April 6, 2006 700+ words
Alfa Romeo's first TV campaign for its Brera model breaks this week ahead of the car's weekend launch...first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9). The ad, entitled...
- Recibe el toque magico de Giugiaro: mientras espera la aparicion del modelo...
- Magazine article from: Epoca Domenech, Manuel June 13, 2003 700+ words
...en el mercado, el Alfa Romeo 156 ha recibido una...plasmado en su prototipo Brera para insinuar las...tanto, dado que el Alfa Romeo 156 original tena...con el logotipo Alfa Romeo, pertenece al cap...triangular -al estilo del Brera-, y contienen cuatro...
- REAR VIEW MIRROR: Alfa Romeo Brera.(Features)
- Newspaper article from: Sunday Mirror (London, England) February 20, 2005 700+ words
...be one of the most anticipated cars of 2005. The new Alfa Romeo Brera gets its unveiling at the Geneva Motorshow. Engines...240bhp diesel or a 3.2l 260bhp V6. A 2+2, the Brera should be the hit of Geneva '05 with its Ferrari rivalling...
- Alfa's new Brera has Lear seats, ZF rear drive unit.(Alfa Romeo S.p.A.)(ZF...
- Magazine article from: Automotive News Europe Graham, Alex May 29, 2006 700+ words
Byline: Alex Graham Alfa Romeo's Brera premium coupe is one of the new models...premium roadster. Lear supplies the Brera's seating system. Lear is one of...delivers the rear drive unit for the Brera Q4, the car's all-wheel-drive...