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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)
Rank Site Agency/Media Adspend Aware-
Jan-March ness
pounds (%)
1 BT AMV BBDO/Zenith Media 31,980,000 81
2 Freeserve M&C Saatchi/Walker Media 4,654,000 65
3 T-Mobile Saatchi & Saatchi/
Universal McCann 1,678,000 60
4 Virgin Money RKCR/Y&R/Manning
Gottlieb OMD 192,000 41
5 Dell cdp-travissully/Carat 2,585,000 40
6= Lycos Leagas Delaney/BBJ 14,000 37
6= Intelligent Finance Union/BLM 586,000 37
8 The Daily Telegraph Clemmow Hornby Inge/
MindShare 1,371,000 34
9 Zurich Joshua/Mediaedge:cia/JAA ...
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