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MEDIA CHOICE: Adam Roland, the promotions and sponsorship controller at Impact Sales, picks Hyundai's innovative use of MSN.(Brief Article)
'Hyundai's web campaign caught my attention for its carefully targeted media plan and the first use by a car brand of the Ad4Ever format that allows you to click-through ads to get more information about specific models.
'While perusing the MSN car site (one of many appropriate sites selected by Hyundai) I was met with a demonstration of the breadth of the Hyundai range that appeared to float over the site proper. A much more sophisticated use of ...
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