AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
MEDIA: BEST - AN EXPERT'S VIEW. Claudine Collins thinks Best's addition of a celebrity section shows how it values its readers.(Brief Article)(Statistical Data Included)
There are 14 titles in the women's weekly/celebrity sector which command a cover price revenue of pounds 11.7 million per week.
At the last ABCs, the overall market was up by 1.7 per cent. Much of this minor increase was due to the continued growth of the celebrity sector with Heat up 106 per cent year on year and Now up 17 per cent.
So now Best has improved its offering by adding a celebrity section called 'Celebrity Insider' in a bid to achieve standout from its nearest rival Bella.
Best and Bella are almost interchangeable by their front covers and contents page. On a recent issue of Best the coverlines were: 'Lose 7lb in 7 days' and '50 fashion beach buys'. Bella's the week after were: 'Lose all those flabby bits and 4lbs' and 'Classic summer clothes. They won't date and you'll look great!' One of them needed a USP and Best got there first.
Both magazines are targeting the B,C1,C2 woman aged 25 to 44. Bella is priced at 66 pence and Best has just increased its cover price by 2 pence to 68 pence. Will this make a difference in terms of losing circulation?
I doubt it, as their readers are getting exactly what they want for their money.
'Celebrity Insider' is the second phase of development at Best. The process started in October last year with a makeover to make it a cleaner, smarter weekly package. It had already tried the celebrity content on two previous occasions - one a covermounted mini-mag and ...
- THE ABCs: Ever decreasing circulations.
- Magazine article from: Marketing Week August 23, 2007 700+ words
...transparency in magazine trading." This is a move that continues to be lauded by media buyers such as MediaCom press director Claudine Collins. "I would like to monitor all magazines every month and see if there is any artificial propping up of figures." Universal...
- NEWSPAPERS: Speculation mounts over the future of The Observer.(Guardian Media...
- Magazine article from: Marketing Week August 6, 2009 700+ words
...options, from closure to launching a weekday newspaper under the title, are being considered as part of a strategy review. Claudine Collins, managing partner and joint head of investment at MediaCom, says: "It would be a shame for The Observer to close but...
- Magazines home in on house-proud women: the buoyant housing market of the past...
- Magazine article from: Marketing Week Singh, Sonoo April 1, 2004 700+ words
...that there are few products to attract women who have graduated from Cosmopolitan or Glamour. MediaCom press director Claudine Collins says that such women do not naturally gravitate towards older titles such as Marie Claire or Good Housekeeping. "There...
- News of the World Sunday supplement scrapped by NI.(News International...
- Magazine article from: Marketing Week August 23, 2007 700+ words
...supplement. They have slated the magazine for its "poor quality" and "lack of depth". MediaCom group press director Claudine Collins says: "The magazine could be better. It has huge readership but needs to be more celebrity focused. The only way NI...
- Analysis: Hachette-Filipacchi hit by changing trends.
- Magazine article from: Marketing Week Singh, Sonoo April 6, 2006 700+ words
...ABC) figures, it fell 10.1% during that period and 9.4% year-on-year to 150,536. MediaCom press director Claudine Collins says: "HF-UK gives up easily, without really investing much behind its brands. It was not prepared to put much money...
- E! gets new look in time for Oscars. (Marketing & Advertising).(E!...
- Magazine article from: Multichannel News Hogan, Monica March 11, 2002 700+ words
...and print ads in consumer publications on fashion and entertainment - designed to reinforce the network's position as a celebrity insider. "We'll get the A-list [celebrities] to do the talldng for us," Harvey said. Celebrities quoted on billboards...
- INSTYLE.COM GOES LIVE.(Web site for InStyle magazine)(Brief Article)
- Magazine article from: WWD November 2, 2000 700+ words
...InStyle.com went live Wednesday. The Web site, InStyle magazine's online alter ego, carries such features as Celebrity Insider, News and Advice, Hot Spots, Beauty Flash, Ask InStyle and Getaways. According to Ann Acierno, president of InStyle...
- Some stars will turn on the Oscars
- Newspaper article from: Chicago Sun-Times March 27, 1989 700+ words
...the rest of us - on television. "It is very fashionable this year to say, `I'm not going to the Oscars,' " said celebrity insider Susan Price of Beverly Hills. Los Angeles' No. 1 celebrity of late, former President Ronald Reagan, and his wife...
