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DLKW creates three poster ads to focus on Capital's shows.(Delaney Lund Knox Warren, Capital Radio)(Brief Article)

Campaign

| August 02, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Capital Radio is launching the second wave of its 'animated world' advertising campaign, this time to promote individual radio shows.

The company has commissioned a poster campaign, created by Delaney Lund Knox Warren & Partners, comprised of three executions.

One backs its weekday drive-time show The Big Drive Home, a second backs the weeknight Night School programme, while the third supports Margherita Taylor's weekday request show.

All three use the now familiar animated characters, which made their debut for Capital's TV branding campaign ...

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