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Publicis unveils commercial for McVitie's Mini Jaffa Cakes range.(Brief Article)(Statistical Data Included)
McVitie's is returning its Mini Jaffa Cakes brand to TV for the first time in two years as part of a new pounds 5 million marketing initiative designed to build on its quirky personality.
Publicis has produced the new work, an extension of the 'Deliciously self-centred' theme, which has supported the brand for the past three years.
The theme is sustained in a new commercial by the manager of a junior football team who munches his way through a pack of Mini Jaffa Cakes in what he claims is an attempt to explain his goal-scoring tactics. His team can only sit and drool at the demonstration.
McVitie's said the idea for the latest ad was sparked by reports that Jaffa Cakes went with the England squad on their trip to compete in the World Cup.
The company claims the product's World Cup connections helped ...
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