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Masterfoods brings Kitekat brand back to TV with Grey spot.(Brief Article)
Masterfoods is returning its Kitekat brand to TV with new advertising that reflects the trend by cat owners to 'humanise' their pets.
The growing habit of cat owners to regard their cats as just another member of the family is underscored in a new 30-second commercial, which uses humour and animation to give the film's feline hero human characteristics.
Grey Worldwide London has produced the spot for Kitekat Pouches, launched in response to pet owners' calls for food products that offer greater convenience.
The pouches are not only designed for convenience, but to keep the product fresher for longer.
The new film ...
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...Smythe of Syracuse; Toni Marie (Michael) DeGaetano of Atlantic, NC; Joni Marie (Robert) Salvagni of Solvay; and Gina Marie Burrows of Liverpool; three sons: Gary Anthony (Michele) Burrows of Marcellus, Kenneth G. Burrows of Syracuse and Anthony J...
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