AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
AAR reveals continued fall in creative reviews.(Brief Article)(Statistical Data Included)
The number of major creative reviews has continued to fall during the past six months, according to new figures published by the AAR.
The first half of 2002 included the commencement or resolution of only 40 creative pitches with a budget exceeding pounds 10 million, down from 55 during the first six months of 2001. The figure includes the creation of rosters for the Department of Transport and Vauxhall as well as the ongoing Royal Bank of Scotland review. Other large-scale pitches included Lloyds TSB, Prudential and Transport for London.
At the same time, the number of clients choosing to move their advertising account without a formal pitch remained relatively stable at 37 per cent of all account moves, down from 39 per cent a year ago.
MMO2, which ditched Abbott Mead Vickers BBDO for the start-up Vallance Carruthers Coleman Priest, and Citroen, which moved from Euro RSCG Wnek Gosper to Partners BDDH, both switched agencies without recourse to a pitch.
In contrast, media agencies' new-business prospects improved during the past six months with the number of major account moves increasing from 28 to 36. Hutchison 3G, Vodafone, British Gas and Blockbuster were among those clients launching or completing reviews with a value of more than pounds 10 million during the period.
The number of agencies shortlisted for creative or media pitches increased significantly from the first six months of 2001.
The ...
- Banks face fines for slow account moves.
- Newspaper article from: Sunday Business (London, England) July 8, 2001 700+ words
Banks face fines for slow account moves BRITAIN'S biggest banks are to be threatened with a [pound]50 fine each time they fail to hit a tough new deadline for switching...
- Account moves.
- News wire article from: Australasian Business Intelligence September 21, 2005 700+ words
Sep 21, 2005 (Adbrief - ABIX via COMTEX) -- There have been some breaking moves in Australia's advertising market. Cummins&partners has won News Interactive's Carsguide advertising campaign. The deal follows a private pitch by News Interactive's marketing director Scott Johnson. At the same
- Account Moves: Bartle Bogle tapped to cure Levi's blues; Jeansmaker tries to...
- Magazine article from: Advertising Age Cuneo, Alice Z. January 14, 2002 700+ words
Phil Marineau, who has barely stopped the unraveling of tattered jeansmaker Levi Strauss & Co., took his first major marketing step last week to salvage the brand. Levi Strauss shifted its $66 million U.S. jeans account to Bartle Bogle Hegarty, New York, from TBWA/Chiat/Day, San Francisco.
- Current account moves into deficit. (includes other news briefs) (Turkey)
- Magazine article from: MEED Middle East Economic Digest April 2, 1993 700+ words
The current account was in deficit by $943 million at the end of 1992, according to central bank figures, compared with a surplus of $258 million in 1991. This was due to a tailing off in Gulf crisis compensation, and an 11.6 per cent increase in the trade deficit. This rose to $8,191 million over
- Xenical account moves to Y&R.(Brief Article)
- Magazine article from: Medical Marketing & Media August 1, 2000 700+ words
* Hoffmann-La Roche moved its estimated $80 million account for Xenical to Y&R Advertising, New York. The product had been at Lowe Consumer Healthcare. Y&R also handles Roche's Tamiflu. Sudler & Hennessey was awarded the professional promotion for Xenical. The scope of the program has
- Intelos Account Moves to ESI.
- Press release article from: PR Newswire October 5, 1998 700+ words
RICHMOND, Va., Oct. 5 /PRNewswire/ -- Intelos, a Waynesboro (Va.) based communications firm, has signed Richmond's Edelmann Scott, Inc. (ESI) as its new agency of record. With retail stores in central and western Virginia and West Virginia locations opening soon, Intelos is a leading regional
- Portmans account moves don't faze Spin.
- News wire article from: Australasian Business Intelligence October 13, 2005 700+ words
Byline: Nina Lees Oct 13, 2005 (Ad News - ABIX via COMTEX) -- The Just Group appointed Spin Communications as the new advertising agency for its Portmans fashion brand in August 2005. Howard McDonald, the MD of Just Group, said he was confident that Spin would take Portmans "to the next level". The
- TODAY ON 'AS THE ACCOUNT MOVES' . . .MARVIN SLOVES, IPG DO LEGAL BATTLE OVER...
- Magazine article from: Advertising Age Petrecca, Laura March 8, 1999 700+ words
It's the ad industry's version of the "People's Court." On one side, Interpublic Group of Cos. claims it was betrayed by a former agency chief who tried to shanghai its $125 million Mercedes-Benz of North America account. On the other, Marvin Sloves -- the spurned former Lowe & Partners/SMS